The Mall Sanremo celebrates the most eagerly awaited musical event of the year with an exciting calendar of activities and special encounters to experience the euphoria of the kermesse with fashion and entertainment, just a few steps from the Ariston.
5-11 February
The curtain opens on the 74th Sanremo Festival and The Mall Sanremo presents a colorful calendar of original activities.
From 5 to 11 February in Via Matteotti, fashion and fun meet in the exclusive The Mall Sanremo Fashion Van: an eccentric total pink social space that’ll set the stage for encounters in style.
On Monday 5, Friday 9 and Saturday 10 February, from 11AM to 1PM, Ferdinando Schetty will analyze the season and the colors that best suit participants with personalized armocromia* consultations.
The spotlight will be on the styling session* on Tuesday February 6, where fans and onlookers will be able to collect valuable tips on the trends of the moment from 11AM to 1PM and 2PM to 5PM.
On Wednesday 7 and Thursday 8 February, from 4PM to 5PM, commentary on the best looks parading on the Ariston stage by fashion influencer Luigi Giaretti, who’ll reveal the ins – and maybe some outs – of the outfits worn by the artists in the event.
*Activity by reservation only, subject to availability.
Make a note in your diary for a meet and greet with the protagonists of the San Remo week: 5 February at 3PM strictly at The Mall Sanremo Fashion Van.
Throughout the week, the Fashion Van will also host the Wheel of Fortune, so win while having fun! Prizes to be won include t-shirts, caps, tote bags with logos and surprises for all competitors.
To celebrate and promote the beauty of the City of Flowers, the luxury mall will be the sponsor of the eagerly awaited “Il Festival si Mostra” exhibition live from 5 February at Forte Santa Tecla, where The Mall Sanremo VIP Lounge will be set up at the Cannonieri Hall. It’s a meeting place to relax and challenge friends to the many games.
To participate in the free activities, just send an email to sanremo@themall.it (subject to availability).
