Inspired by the cult films of the 1960s and 1980s, The Mall Sanremo and Vincenzo Dascanio are celebrating the Italian summer with Blu Mare, an exclusive event making it the ideal destination for a cool, carefree vacation, open until September 10.

With seaside-themed decorations and impressive installations, the luxury mall comes alive, inviting visitors to immerse themselves in this realistic vacation, just a few miles from the coast. A few highlights you won’t want to miss: Newsstand, filled with magazines, souvenirs and vintage postcards, Jukebox: an immersive space where you can dance under cascades of disco balls and Al Fresco, a chic area to take a break from shopping and the heat.

Creativity is also important at Blu Mare and it wouldn’t be summer without the perfect photo spot. Leave The Baggage Behind! provides the perfect backdrop for Instagrammable shots: an iconic Vespa piled high with suitcases, instruments and beach toys by holiday-makers who can’t travel light!

A colorful event that amuses and entertains visitors with its wonder and beauty.