The Ariston Theater and the Italian Music Festival

The Mall Luxury Outlets and Moleskine embark together on a special project: a travel diary to explore Florence and Sanremo. The most interesting stories, the most beautiful places, the must-try restaurants and venues, described through the eyes and drawings of a young globetrotter and beauty lover. In addition, 4 original videos, in order to experience the best that these wonderful cities have to offer and which makes them truly unique.

The Ariston Theater and the Italian Music Festival
A nearly 50-year-old story of love and success.

It is Italy’s most popular music festival. The world’s most famous Italian songs were introduced for the first time there. At the Ariston Theater, we take a plunge into the past by going over some of the key moments with Walter Vacchino, the owner of the famous Sanremo Theater.